Appical in Retail & FMCG

A successful retail formula is determined by an optimal shopping experience. That experience is largely shaped by the store employee-customer dynamics, which makes optimization of your employees work extremely crucial.

Other customers in this industry

Create the ultimate onboarding experience

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Why Appical in Retail & FMCG?

The experience starts with the employees. They communicate the essence of your brand to the customer. With online retail being a fierce competitor, employees can create an impactful shopping experience  – a big advantage! You must facilitate information provision and training for all your employees. For example, set a virtual tour or video training during the training period.

What does the employee journey look like?

From the first moment of contact, signing the contract, the onboarding period until the termination of employment. With Appical you create impact at every moment.


Pre-boarding runs from the moment a new employee signs their contract until the first working day.


Onboarding takes place from the new hire’s first working day until they are fully integrated.


Offboarding starts when the employee indicates they want to leave the organization and ends on the employee’s last working day.

The best features for Retail & FMCG

Optimum brand experience

The experience of your brand falls or stands with your employees. They transfer the value of your organization to your customers. Make your employees a part of your mission and inspire them via the Appical platform.

Quantity and quality

With Appical you can work with a large number of new employees simultaneously, whether locally or in different countries! The interactive work method guarantees quality regardless of quantity.

Monitor progress

Your new employees are often widely spread across over a large number of store locations. Appical enables you to easily keep track on their progress, regardless of location. Through the manager app you have a solid grip on the personal progress of each employee. 

This is how it works!


What type of organization are you? In which sector are you operating? We know what works and help you choose the right structure and user flow.


Create impressive interactive pages without any programming knowledge. All the elements are predesigned and can be easily be adapted to your own house style. Games, Augmented Reality, videos, quizzes.. We thought of everything!


When your app is ready we publish it to the app stores. Once it goes live, the app can also be reached on desktop, of course.

Your onboarding-app is up & running in just 3 steps!

The user

Catering industry Netherlands

The manager

‘At Heineken we have a specific use for the app within our sales department. We use the ‘Welcome at Heineken’ and ‘Welcome at Sales’ modules to work with new account managers via a buddy system.’
Geert Minnart, Director Horeca Netherlands

Miss Etam

The HR manager

Employees stay with Miss Etam longer. With the App, the engagement has also increased enormously. ‘
Joyce Misset, HR Advisor at Miss Etam


The employee

‘As a pre hire I got a sneak peek into the world of Hunkemöller and I didn’t even have to wait for my first day at work!’


Onboarding millennials? Download our whitepaper!

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Miss Etam

‘Employees leave Miss Etam less quickly. The engagement has also increased enormously due to the use of the app. ‘

Watch the case-video
Watch the case-video

Employees were up to 83% more productive due to good onboarding.

The smart use and analysis of data of your employees has maximum positive effect for both employee and employer. Employees were up to 83% more productive due to good onboarding.

Whitepaper ROI

Take care of a real offline experience too.

8.75% of the income of generation Z is spent on online purchases, compared to 3.85 from generation X. Make offline a true experience too.

Appical research

Marketing within retail & FMCG is often fine.

Marketing within retail & FMCG is often fine, extend this trend to Employer Branding, Onboarding and Talent Retention!

Appical research


Discover what Appical can do for you