Entrepreneur and trend watcher Michael is a people person. He knows what drives them and what their reasons are for making the choices they make. He has more than 25 years of global experience in the mapping of trends, early adopters and other influencers.
In 2020, almost half of your company will be millennials. How do you attract them and keep them committed?
Introduction & order of business by Gerrit Brouwer
Michael opens up the bonnet and shows you what the brain of the millennial looks like. What moves them? Why do they make the choices they make? How do you reach out to them?
Live Q&A with Gerrit Brouwer and Michael Wieler